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Social Media Governance

Online Exclusives Mike Jacka, CIA, CPA, CPCU, CLU, Peter R. Scott, CAE, APR Oct 28, 2019

Internal audit can make an impact by looking at how the board, executives, and three lines of defense address social initiatives.

Social media’s strategic role within organizations has grown exponentially as it has become a ubiquitous juggernaut of nonstop information of varying degrees of accuracy and relevance. But its risks to the organization have accelerated, as well. To keep up, organizations need a strong governance structure that specifically emphasizes social media.

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Mike Jacka, CIA, CPA, CPCU, CLU

Co-founder and Chief Creative Pilot, Flying Pig Audit, Consulting, and Training Services (FPACTS), based in Phoenix.

Peter R. Scott, CAE, APR

Peter R. Scott is CEO at the American Academy of Optometry in Orlando, FL.