By reviewing compliance with social policies, internal auditors can help their organization address risks.
In today’s business world, practically every organization has a presence on social media, enabling them to reach huge numbers of customers and stakeholders globally. While enhancing sales might be the primary driver for creating a social media presence, social media has a much broader scope. It builds new relationships with customers, employees, and other stakeholders, expanding awareness about the organization and its brand. It influences customer education, engagement, and feedback. And it heightens the organization’s attractiveness as an employer and strengthens its reputation.