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The Challenger Sales Approach

Articles Maxim Terlovsky, FRM Jun 08, 2026

Adopting sales techniques can help internal audit shift mindsets and convince stakeholders to act on strategic advice.

Internal auditors can increase their strategic influence by adopting the challenger-style communication — reframing risks, tailoring messages to stakeholders, and driving clear action to turn audit findings into business priorities.

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Maxim Terlovsky, FRM

Maxim Terlovsky is chief auditor of Markets at Citigroup in New York.